The study focuses on the comparative analysis of between the effect of free internet usage by students in their academic activities and it usage on other social networking activities. The major goal of the study is to see whether free internet services installed in some tertiary institutions has impacted significantly on students’ academic performance or promotes it usage on other social media activities. To achieve this objective, the study focused on students from the department of Business Administration and Management, Akwa Ibom State Polytechnic, Ikot Osurua. The methodology of the study was survey research technique where Taro Yamane’ statistical method was used to selected the sample size of two hundred and eight (208) respondents out of the population of one thousand and twenty one (1021). The major instrument of data collection was self-developed questionnaire while the formulated hypotheses were tested using Statistical Package for Social Science (SPSS). The results revealed that the free internet services on campuses have significant impact on academic research that its usage on social media content creation. It was also revealed that free internet access has less impact on students’ virtual classes than using it on social media content such as watching online movies, playing games, gambling and chatting. The study concluded that installation of free internet on campuses could improve students’ academic performance as it will help them have unimpeded learning access and at the same time speed up academic activities on campus. It was recommended that tertiary institutions should provide strong Wi-Fi signals on campus to enable students have unhindered internet services, internet service providers should put in place a mechanism to limit students access to some sites that are inimical to students learning, tertiary institutions should subscribe to online learning management system softwares to provide students with more learning experiences, and courses taught should be made to have some internet related contents to ensure that students develop interest for virtual classes.